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Ethique, territoire et certification « commerce équitable » : le cas de la participation des parties prenantes marginalisées à la gouvernance des coopératives de production d’huile d’argane au Maroc

Abstract : If the integration of “marginalized producers and workers” (FINE) is essential to fair-trade organization, howdoes certification contribute to their participation in the governance of fair trade certified producer organizations?Theoretical stakeholderapproaches, which base their classifications on leaders’ perceptions, present ethical drawbacks insofar as they can appear as instruments for justifying the exclusion of marginalized stakeholders rather than instruments for integrating them into governance. The thesis proposes to cross this perspective with a territorial approach, in order to assess the place of marginalized stakeholders in the governance of certified cooperatives.An exploratory researchwas conducted from the longitudinal case study of certified fair trade argan cooperatives in the argan territory in Morocco, based on interviews within cooperatives as well as organizations directly concerned in the region by the argan activity. These interviews are contextualized through the analysis of official documents as well as internal documents. Additional data on the cooperatives were compiled by survey.The research results highlight two phases of development of the consideration of female argan oil producers through certification in the governance of certified cooperatives, both of which reveal perverse effects: exclusion of too marginalized women for the first phase, additional cost of “fair price” for the cooperative members for the second phase. These results invite further research on the emergence of marginalized women, as well as small cooperatives, as fair trade stakeholders.
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Submitted on : Monday, April 25, 2022 - 10:24:12 AM
Last modification on : Thursday, May 5, 2022 - 11:54:12 AM

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Lahcen Benbihi. Ethique, territoire et certification « commerce équitable » : le cas de la participation des parties prenantes marginalisées à la gouvernance des coopératives de production d’huile d’argane au Maroc. Gestion et management. HESAM Université; Université Ibn Zohr (Agadir), 2021. Français. ⟨NNT : 2021HESAC014⟩. ⟨tel-03650578⟩

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