Contribution of Semantic Web on Customer Relationship Management in E-Tourism

Romain Picot-Clemente (1) , Christophe Cruz (1) , Christophe Nicolle (1)

1 Le2i - Laboratoire Electronique, Informatique et Image [UMR6306]

This paper presents an ongoing research on the development of a customer relationship management in e-tourism. Based both on techniques of the Semantic Web and Adaptive Hypermedia Systems, this paper presents a solution for dynamic adaptation of the offer to customers according to semantic criteria characterizing the Internet. A case study about tourism in Côte d'Or department in Burgundy is presented.

Mots clés: e-tourism; semantic web; adaptive hypermedia systems; profiling

Domaines: Informatique [cs]; Autre [cs.OH]

Romain Picot-Clemente, Christophe Cruz, Christophe Nicolle. Contribution of Semantic Web on Customer Relationship Management in E-Tourism. International Symposium on Computing, Communication, and Control, Feb 2010, Singapour, Singapore. pp.1-5. ⟨hal-00612519⟩