Abstract : This paper presents an ongoing research on the development of a customer relationship management in e-tourism. Based both on techniques of the Semantic Web and Adaptive Hypermedia Systems, this paper presents a solution for dynamic adaptation of the offer to customers according to semantic criteria characterizing the Internet. A case study about tourism in Côte d'Or department in Burgundy is presented.
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-00612519
Contributeur : Romain Picot-Clemente
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Soumis le : vendredi 29 juillet 2011 - 11:11:49
Dernière modification le : mercredi 12 septembre 2018 - 01:27:58
Document(s) archivé(s) le : lundi 7 novembre 2011 - 11:34:27
Romain Picot-Clemente, Christophe Cruz, Christophe Nicolle. Contribution of Semantic Web on Customer Relationship Management in E-Tourism. International Symposium on Computing, Communication, and Control, Feb 2010, Singapour, Singapore. pp.1-5, 2010. 〈hal-00612519〉
