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Article dans une revue
Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective
Abstract : We draw theoretical support from the concept of customer participation and cognitive dissonance theory to investigate the moderating effects of the preference-related belief of nature-based tourists, that is, the New Environmental Paradigm (NEP), on relationships between tourist experiential components and outcomes. The responses of 500 visitors to the Yangmingshan National Park, Taiwan indicate that actively participative experiences (APEs)-that is, education and escapism-are more positively related than passively participative experiences (PPEs)-that is, entertainment and esthetics-to pleasure and memorability. Furthermore, tourists' NEP appears to reinforce the effects of APEs and to weaken the effects of PPEs. We also found that tourists' NEP has a stronger reinforcing effect than a weakening effect. Our study contributes further evidence to current insights into the importance of tourists' participation in co-creating value of tourist experiences.
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-01426631
Contributeur : Emmanuelle Ashta Connectez-vous pour contacter le contributeur
Soumis le : mercredi 4 janvier 2017 - 17:16:39
Dernière modification le : vendredi 10 mai 2019 - 11:48:32
Contributeur : Emmanuelle Ashta Connectez-vous pour contacter le contributeur
Soumis le : mercredi 4 janvier 2017 - 17:16:39
Dernière modification le : vendredi 10 mai 2019 - 11:48:32