From the “customer experience management” to the “customer experience memory management” and to the retailer-customer relationship

Keywords : Customer experience
Type de document :
Communication dans un congrès
19th AMS World Marketing Congress : Marketing at the Confluence between Entertainment and Analytics, Jul 2016, Paris, France
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https://hal-univ-bourgogne.archives-ouvertes.fr/hal-01447369
Contributeur : Crego - Université de Bourgogne <>
Soumis le : jeudi 26 janvier 2017 - 17:59:00
Dernière modification le : lundi 12 novembre 2018 - 18:46:58

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  • HAL Id : hal-01447369, version 1

Citation

Michaël Flacandji. From the “customer experience management” to the “customer experience memory management” and to the retailer-customer relationship. 19th AMS World Marketing Congress : Marketing at the Confluence between Entertainment and Analytics, Jul 2016, Paris, France. 〈hal-01447369〉

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