From the “customer experience management” to the “customer experience memory management” and to the retailer-customer relationship

Michaël Flacandji

From the “customer experience management” to the “customer experience memory management” and to the retailer-customer relationship

Michaël Flacandji ¹

1 CReGO - Centre de Recherche en Gestion des Organisations

Keywords : Customer experience

Type de document :

Communication dans un congrès

19th AMS World Marketing Congress : Marketing at the Confluence between Entertainment and Analytics, Jul 2016, Paris, France

Domaine :

Sciences de l'Homme et Société / Gestion et management

Liste complète des métadonnées

https://hal-univ-bourgogne.archives-ouvertes.fr/hal-01447369
Contributeur : Crego - Université de Bourgogne <>
Soumis le : jeudi 26 janvier 2017 - 17:59:00
Dernière modification le : vendredi 8 juin 2018 - 14:50:23

From the “customer experience management” to the “customer experience memory management” and to the retailer-customer relationship

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From the “customer experience management” to the “customer experience memory management” and to the retailer-customer relationship

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