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Communication dans un congrès

Hyperreal positioning and cross-channel strategy of cultural sites: towards the construction of a metaexperience for the visitor?

Abstract : Immersive concepts, games, participation, digitization ... many concepts that cultural institutions adopt to enlarge their audiences. Through these tools, reality, imagination and simulation, are mixing to give rise to a hyperreal offer. With the development of digital and multiple consumption behaviors, the analysis of the coherence between physical and digital channels is now a major challenge for museums. Based on 16 French museums case studies, this research proposes some solutions to the articulation of these channels in order to propose a coherent global experience.
Type de document :
Communication dans un congrès
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https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02276281
Contributeur : Crego - Université de Bourgogne <>
Soumis le : lundi 2 septembre 2019 - 14:40:31
Dernière modification le : mercredi 27 novembre 2019 - 15:42:12

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  • HAL Id : hal-02276281, version 1

Citation

Mathilde Pulh, Laurence Graillot, Bertrand Belvaux, Jean-François Notebaert. Hyperreal positioning and cross-channel strategy of cultural sites: towards the construction of a metaexperience for the visitor?. 15th International Conference on Arts and Cultural Management AIMAC, International Association of Arts and Cultural Management (AIMAC), Jun 2019, Venise, Italy. ⟨hal-02276281⟩

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