 |
 |
Communication dans un congrès
Hyperreal positioning and cross-channel strategy of cultural sites: towards the construction of a metaexperience for the visitor?
Abstract : Immersive concepts, games, participation, digitization ... many concepts that cultural institutions adopt to enlarge their audiences. Through these tools, reality, imagination and simulation, are mixing to give rise to a hyperreal offer. With the development of digital and multiple consumption behaviors, the analysis of the coherence between physical and digital channels is now a major challenge for museums. Based on 16 French museums case studies, this research proposes some solutions to the articulation of these channels in order to propose a coherent global experience.
https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02276281
Contributeur : Crego - Université de Bourgogne <>
Soumis le : lundi 2 septembre 2019 - 14:40:31
Dernière modification le : mercredi 16 septembre 2020 - 14:40:06
Contributeur : Crego - Université de Bourgogne <>
Soumis le : lundi 2 septembre 2019 - 14:40:31
Dernière modification le : mercredi 16 septembre 2020 - 14:40:06