Mathilde Pulh, Laurence Graillot, Bertrand Belvaux, Jean-François Notebaert. Hyperreal positioning and cross-channel strategy of cultural sites: towards the construction of a metaexperience for the visitor?.
15th International Conference on Arts and Cultural Management AIMAC, International Association of Arts and Cultural Management (AIMAC), Jun 2019, Venise, Italy.
⟨hal-02276281⟩