Anne Bontour, Nathalie Guichard. The impact of self-esteem on the relationship between the endorser and the consumers’s behavioural intentions.
6th French Austrian German Workshop on Consumer Behavior, Centre Européen de Recherche en Economie Financière et en Gestion des Entreprises (CEREFIGE), Association Française du Marketing (AFM), Nov 2019, Nancy, France.
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