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Article dans une revue

Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility

Abstract : This research project investigates consumers' willingness to adopt online pro-environmental behaviors. First, we conducted an exploratory qualitative study that revealed respondents' low awareness of the environmental impact of Internet usage and reluctance to change their online behaviors. Consumers tend to decline all responsibility and expect companies and public authorities to take the necessary measures. Moreover, they are led by contradictory motives: not harming the environment on the one hand and continuing to use the Internet the way they currently do on the other. Based on these findings, two quantitative studies were conducted to investigate the determinants of consumers' self-attribution of responsibility to reduce the digital footprint of their online activity (e.g., using an eco-friendly search engine). Our conceptual model emphasizes the mechanisms of cognitive dissonance and highlights the crucial role of skepticism toward pro-environmental solutions. Implications for IT companies and public policy makers are discussed.
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Article dans une revue
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https://hal-univ-bourgogne.archives-ouvertes.fr/hal-02553306
Contributeur : Crego - Université de Bourgogne <>
Soumis le : vendredi 24 avril 2020 - 12:29:12
Dernière modification le : vendredi 23 octobre 2020 - 16:41:36

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Leïla Elgaaïed-Gambier, Laurent Bertrandias, Yohan Bernard. Cutting the Internet's Environmental Footprint: An Analysis of Consumers' Self-Attribution of Responsibility. Journal of Interactive Marketing, Elsevier, 2020, 50, pp.120-135. ⟨10.1016/j.intmar.2020.02.001⟩. ⟨hal-02553306⟩

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