Christine Petr, Elodie Jarrier, Dominique Bourgeon-Renault, Maud Derbaix. What is Transmedia Narrative Experience for consumers of arts and heritage ?.
Conférence internationale The Association for Consumer Research ACR 2020, Association for Consumer Research, Oct 2020, Paris (Virtuel), France. pp.1220.
⟨hal-03461992⟩