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Intercultural competence and training in sales: Results of an exploratory study

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hal-03033149 , version 1 (01-12-2020)

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Nadine Fischer, Christophe Fournier, Hanene Oueslati. Intercultural competence and training in sales: Results of an exploratory study. 2020 SMA Annual Conference, Society for Marketing Advances, Nov 2020, Fort Worth, United States. ⟨hal-03033149⟩
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